RUO AND RUCO by Dentsu Inc. Tokyo, Drill Inc Tokyo for Marui Group Co.

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Morihiro Harano
Art Director Yusuke Kitani
Copywriter Takashi Yamamoto
Producer Toshifumi Oiso
Photographer Yama
Agency Drill Inc Tokyo
Released April 2009

Credits & Description

Category: Animation
Advertiser: MARUI CO.
Agency: DRILL
Agency: DENTSU
Date of First Appearance: Apr 10 2009 12:00AM
Entrant Company: DRILL, Tokyo, JAPAN
Entry URL:
Creative Director: Morihiro Harano (Drill)
Copywriter: Takashi Yamamoto (Kotoba)
Art Director: Yusuke Kitani (Kaibutsu)
Agency Producer: Koji Fujioka (Drill)
Producer: Toshifumi Oiso (Engine PLUS)
Digital Artist/Multimedia: Yama
Photographer: Yama
Photographer (Aerial Photo): Yusuke Nakajima (smooth)
Sound Production: Bitztream
Production Company: Engine PLUS

English Synopsis
This website was created for the grand opening campaign of Shinjuku Marui department store, City of Shinjuku, mega station and layers of gigantic skyscrapers... For young generation, Shinjuku has not been a place to visit, but for transit. How to re-establish the city as a place to visit for fashion, and to capture the young people? The answer was to create a love story set in a mega-city, told from a very different angle - from the world of 1cm above ground.The main characters are a young miniature couple, named Ruo and Ruco. The story was updated everyday to coincide with the opening.