Shopping Vale do Aço Print Don’t wait until cancer shows its face, 1 by ORO Comunicação Belo Horizonte

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Don’t wait until cancer shows its face, 1

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Industry Against Cancer
Media Print, Magazine & Newspaper
Market Brazil
Agency ORO Comunicação Belo Horizonte
Creative Director Matt Lee
Released September 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Shopping Vale do Aço
Agency: ORO Comunicação
Geo: Brazil
Advertising Agency: ORO Comunicação, Belo Horizonte, Brazil
Creative Director: Matt Lee
Published: September 2017
Description:
October was internationally chosen as a month for promoting the battle against breast cancer.
Every year campaigns aired on this date spread valuable information attempting to diminish the number of casualties caused by this disease.
The Pink October – as the month is usually called, have plenty of actions to increase the population awareness on how self-exams and tracking tests are important to help preventing breast cancer.
This year Shopping do Vale do Aço has decided to approach the topic from a different perspective: women should have an attitude shift to be empowered and take decisions about their own health.
According to specialists, daily habits such as healthier eating, being physically active, not smoking and seeing a doctor regularly are key factors that substantially contribute to avoid a positive diagnosis on breast cancer.
To deliver this message a picture shows a female chest as if it was an ID that belongs to a carcinoma itself – a clear scenario that identifies that pair of breasts as they were flagged as sick, even if they look healthy on the outside.
The motto for the campaign helps it bringing a loud warning: “Don’t wait until cancer shows its face. Taking care of your health is still the best prevention method."
Don't wait until cancer shows its face. Taking care of your health is still the best prevention method.