Shopping Vale do Aço Print #SolidaryStreetStyle, Woman by ORO Comunicação Belo Horizonte

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#SolidaryStreetStyle, Woman

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Industry Department Stores & Shopping Malls, Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Brazil
Agency ORO Comunicação Belo Horizonte
Creative Director Tiago Matte
Art Director Tiago Castanha
Copywriter Yonanda Santos
Released July 2017

Credits & Description

Category: Retail Services
Media: Print
Brand: Shopping Vale do Aço
Agency: ORO Comunicação
Geo: Brazil
Advertising Agency: ORO Comunicação, Belo Horizonte, Brazil
Creative Director: Tiago Matte
Art Director: Tiago Castanha
Copywriter: Yonanda Santos
Published: July 2017
Going beyond trends, fashion is an industry that clothes millions around the world. And specially on winter, it helps warming people. Street style is a hype among fashion bloggers, but what is the style of people living in the streets? For people who don't have access or choice? For them, fashion is only the coat they need.
Street Style. Real street style never follow the trends. Donate your unwanted looks at Vale do Aço Mall and help the homeless.