RECOLLECTIONS by CONRAD CAINE Munich for Siemens

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RECOLLECTIONS

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Industry Electronic Devices & Home Appliances
Media Print, Magazine & Newspaper
Market Germany
Agency CONRAD CAINE Munich
Creative Director Emiliana Torrens
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Best Visual Design/Aesthetic Bronze

Credits & Description

Type of entry: Craft
Category: Best Visual Design/Aesthetic
Advertiser: SIEMENS
Product/Service: IPAD APPLICATION
Agency: CONRAD CAINE Munich, GERMANY
Advertiser SIEMENS
Product IPAD APPLICATION
Entrant CONRAD CAINE Munich, GERMANY
Type of Entry: Craft
Category: Best Visual Design/Aesthetic
Title: RECOLLECTIONS
Advertiser/Client: SIEMENS
Product/Service: IPAD APPLICATION
Entrant Company: CONRAD CAINE Munich, GERMANY
DM/Advertising Agency: CONRAD CAINE Munich, GERMANY

Art Direction: Sofia Califano (Conrad Caine)
Animation: Matias Sesti (Conrad Caine)
Animation: Marcos De Lunardo (Conrad Caine)
Project Management: Oliver Klein (Conrad Caine)
Account Manager: Christopher Menzel (Conrad Caine)
Creative Director: Emiliana Torrens (Conrad Caine)
Developer: Joao Sinoti (Conrad Caine)

Brief Explanation
How can you look inside the mind of one of the world’s greatest inventors? How do you take masses of technical details and historical facts and turn them into a great and compelling story, and make that story appeal to a wide range of users? These are the challenges we faced when asked to develop an iPad app to mark the 195th birthday of the Siemens company founder. We mixed an outstanding motion graphic design with a skilfully edited narrative to takes users on a multi-media journey through the fascinating life of Werner von Siemens, and added interactive elements so users can test for themselves some of his inventions and this great story really comes to life. Our idea resulted in an app that educates, entertains and captures the spirit of Siemens then and now in a great user experience. Its appeal is evident from the several thousands downloads in the first few weeks after its launch being also honoured by the ‘Mobile of the Day Award’ by the FWA.