Silver Snail Comics Print Klingon by Cheil Toronto


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Industry Cosmetics & beauty products
Media Print, Magazine & Newspaper
Market Canada
Agency Cheil Toronto
Creative Director Joe Musicco
Released December 2012

Credits & Description

Media: Print
Media: Media
Agency: Cheil
Brand: Silver Snail
Geo: Americas, Canada
When Silver Snail Comics and Collectibles approached us to create an ad that announced they were moving from their iconic location, we decided to communicate with their fans in languages they would understand. Anyone who isn't fluent in Klingon, Elvish or Kryptonian however, was able to scan the QR code to get an English translation.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Musicco
Art Directors: Laura Kitching, Helene Larochelle, Donald Vann
Copywriters: Tom Mednick, Scott Lew, Jason Partridge
Graphic Designers: Adam Pittman, Joe Borges
Published: December 2012