Birds Eye Print Diamond Cutter by J. Walter Thompson Melbourne, The Pool Collective

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Diamond Cutter

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Industry Pre-Cooked Meals & Frozen Food
Media Print, Magazine & Newspaper
Market Australia
Agency J. Walter Thompson Melbourne
Agency The Pool Collective
Director Simon Harsent
Executive Creative Director Kieran Antill
Creative Director Jess Lilley
Art Director Nick Sellars
Released August 2017

Credits & Description

The ‘We prep. You cook' campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of mastering the perfect chip. From potato beautifiers to a topiarist, an eccentric chip cutter and a mountaineer reminiscent of Edmund Hilary, each display their unique skill set as they craft the ultimate chip for your dinner.
Media: Outdoor
Category: Food
Client: Simplot Australia
Agency: JWT Melbourne
Production: THE POOL COLLECTIVE
Country: Australia
Director: Simon Harsent
Executive Creative Director: Kieran Antill
Creative Director: Jess Lilley
Art Director: Nick Sellars
Copywriter: Katie Moore
Account Director: Jess Johnson
Agency Producer: Sandi Gracin
Designer: Jess Van De Vlierd
Planning Director: Brigitte Bayard
Account manager: Emma Rutherford-Ward