MOVE TOGETHER OFFER by Le Bureau Stockholm for SKANDIA MAKLARNA

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MOVE TOGETHER OFFER

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Industry Banking & Financial Services, Real Estate
Media Print, Magazine & Newspaper
Market Sweden
Agency Le Bureau Stockholm
Art Director Erik Bielke
Copywriter Hjalmar Delehag
Photographer Andreas Ackerup
Released January 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: SKANDIAMÄKLARNA
Product/Service: ESTATE AGENT
Agency: LE BUREAU
Type Of Ad: Newspaper
Date of First Appearance: Jan 10 2011
Entrant Company: LE BUREAU, Stockholm, SWEDEN
Copywriter: Hjalmar Delehag
Art Director: Erik Bielke
Photographer: Andreas Ackerup
Other Credits: Project Manager: Eva Nilsson/Production Manager: Anna Sanchez

English Translation of Main Headlines
With an emotional campaign we aimed to distinguish SkandiaMäklarna from the others estate agents in Sweden. With a new special offer we wanted love to conquer: If a couple were moving in together and had two places to sell they recieved a kingsize bed for their new and mutual place, for free.

The offer was launched with a TV-commercial, print and banners. Our channels led the potential customer to SkandiaMäklarnas website were you could read more about the offer. At the webisite you also got financial advice, information about partnership laws and inspiration about how to keep love alive.