Skins Compression Garments: Escalator by Jaygrey Sydney for Skins

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Skins Compression Garments: Escalator

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market Australia
Agency Jaygrey Sydney
Art Director Dave Heytman
Copywriter Jay Furby
Producer Cameron Gray
Photographer Sean Izzard Photography
Released September 2012

Credits & Description

Category: Sportswear
Brand: Skins
Agency: JayGrey, Sydney
Country: Australia
Skins and JayGrey Sydney's 'Don't Be Them' campaign pokes fun at the creaky, lazy and 'tangerine-coloured juice monkeys' who do not take their trainings seriously, or take short cuts to reach their goals.

Category: Sportswear
Client: Skins
Agency: JayGrey, Sydney
Country: Australia
Creative Director: Jay Furby
Copywriter: Jay Furby
Art Director: Dave Heytman
Producer: Cameron Gray
Planner: Amy Cadwallader
Agency Producer: Gary Galacho
Photographer: Sean Izzard
Studio - John Collins
Account Supervisor - Adrian Lugg
Advertising Supervisor - Erin Chapman
Retouching - Steve York at Cream