KP Snacks Print Train your tongue to twist, 1 by Publicis London

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Train your tongue to twist, 1

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Industry Snacks
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Publicis London
Executive Creative Director Andy Bird
Art Director Leo Bellis-Jones
Copywriter Joshua Norbury
Released May 2013

Credits & Description

The campaign, which launches on national press and radio this week, focuses on the tongue tingling properties of Skips, which have been revamped with improved flavour.
Three graphic press executions each feature a different tongue twister set against a bold colourful background and end with the strapline: âTrain your tongue to twist with the tongue tingling crisp.â
Radio features the comedian and actor Matt Lucas struggling to read out tongue twisters until an intercom urges him to try some Skips as the âtongue tingling flavour can help your tongue twistâ. We hear the sound of a crisp packet opening followed by enthusiastic crunching. Lucas triumphantly rattles out the twister. Each radio spot ends with the same strapline: âTrain your tongue to twist with the tongue tingling crisp.â
Category: Food
Client: Skips
Agency: Publicis London
Country: United Kingdom
Executive Creative Director: Andy Bird
Art Director: Leo Bellis-Jones
Copywriter: Joshua Norbury
Assoc Creative Director: Sue Higgs
Account Team: Sophie Payne/Leah Schneider/Chris Tivey
Planning Director: Mike Wade
Agency Producers: Colin Hickson/Nikki Gregory/Sam Holmes/Ben Etheridge
Radio Sound Design: Tom Heddy
Print Illustration & Typography: Alison Carmichael (Illustrator) & Lee Ford (Typo)