MOB THE RAINBOW, 1 by Evolution Bureau for Skittles

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MOB THE RAINBOW, 1

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Industry Candies
Media Print, Magazine & Newspaper
Market United States
Agency Evolution Bureau
Executive Creative Director Stephen F Goldblatt
Copywriter Josh Parschauer, Ryan Durr
Producer Chris Chavkin
Editor Chris Kursel
Released February 2010

Awards

Facebook Awards 2012
Winners - Bronze Award

Credits & Description

Category: Community Applications
Advertiser: WRIGLEY
Product/Service: SKITTLES
Agency: EVOLUTION BUREAU
Date of First Appearance: Feb 4 2010 12:00AM
Entrant Company: EVOLUTION BUREAU, San Francisco, USA
Entry URL: http://www.facebook.com/skittles
Executive Creative Director: Stephen Goldblatt (Evolution Bureau)
Art Director/Designer: Jeremy Stewart (Evolution Bureau)
Copywriter: Ryan Durr/Josh Parschauer
Editor: Chris Kursel
Developer: Tim Kautz
Director of Client Services /Producer: Cary Savas
Production Company: (Evolution Bureau, San Francisco)
Producer: Chris Chavkin
Production partner: (Involver)
Color correction: (Spy Post)
Record and mix: (Studio Guapo)
English Synopsis
At 3.5 million strong, Skittles’ Facebook fan base was one of the largest of any brands on the web. The problem was they were passionate about Skittles, but they weren’t engaging with the brand. We were tasked to activate this fan base by adding fans and increasing communication between fellow fans and the brand. The majority of our target was teens. Simply consuming brand content was not enough for them. So we created a Facebook campaign that crowdsources the millions of Skittles fans and inspires them to take action by causing some random fun in the digital and physical worlds.