Sklizeno Print Carrot by McCann Prague

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Carrot

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Industry Supermarkets
Media Print, Magazine & Newspaper
Market Czech Republic
Agency McCann Prague
Chief Creative Officer Razvan Capanescu
Creative Director Klara Palmer
Senior Art Director Ondřej Kroupa
Senior Copywriter Ivan Soukup
Production Creative Embassy
Released March 2018

Credits & Description

Media: Print
Category: Retail services
Client: Sklizeno
Agency: McCann Prague
Country: Czech Republic
Strategic Planner: Lucie Rust
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Klára Palmer
Producer: Štěpán Šikl
Producer: Petr Oplatka
Senior Art Director: Ondřej Kroupa
Senior Copywriter: Ivan Soukup
Production company: Creative Embassy
Account Director: Martina Hejdová
Photographer: Pavel Hejný
Retoucher: Michal Felgr
Photographer: Antonín Blažek
Account manager: Lucie Srbková
Account manager: Šárka Veselá
Strategic Planner: Lucie Rust
DTP: Benjamin Mulderer
Synopsis:
The new campaign from McCann Prague for Sklizeno captures an insight every parent can relate to the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings Kids who don’t like vegetables usually hide them somewhere so they don’t have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate. So natural. Sorry, kids.