LORD by Grey United Milan for Sky Tv

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LORD

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Industry Сable/Satellite television
Media Print, Magazine & Newspaper
Market Italy
Agency Grey United Milan
Executive Creative Director Pino Rozzi, Roberto Battaglia
Art Director Giorgio Cignoni
Copywriter Federico Ghiso
Photographer Carioca Studio
Account Supervisor Director Client Service
Released April 2012

Credits & Description

Category: Publications & Media
Advertiser: SKY ITALIA SATELLITE TV
Product/Service: SKY CINEMA
Agency: 1861UNITED
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Federico Ghiso/Giorgio Cignoni
Copywriter: Federico Ghiso
Art Director: Giorgio Cignoni
Photographer: Carioca Studio
Art Buyer: Maria Benenati
Account Supervisor: Client Director: Marta Di Girolamo
Advertiser's Supervisor: Brand Communication And Innovation Director: Nicola Novellone
Planner: Senior Strategic Planner: Gaetano De Marco
Planner: Senior Strategic Planner: Gaetano De Marco

English Translation of Main Headlines
Christmas is always the same: the same songs, the same food, the same old tree.
We needed a direct and simple message to stand out from the crowd of the traditional Christmas advertisers, at the same time being more Christmassy than ever.
To convey it, we chose a group of unexpected testimonials: lots of Santas, one for every type of movie genres.