Sleep Apnoea India Print Mechanic by J. Walter Thompson Delhi, J. Walter Thompson Mumbai

Mechanic

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Industry Hospitals, Healthcare facilities & Medical Services
Media Print, Magazine & Newspaper
Market India
Agency J. Walter Thompson Delhi
Executive Creative Director Sumati Singh
Art Director Rinku Singh
Agency J. Walter Thompson Mumbai
Copywriter Amitav Misra
Released March 2016

Awards

Cannes Lions 2016
Print And Publishing Craft: Photography Bronze Lion Campaign

Credits & Description

Company Entering: J. Walter Thompson India, Mumbai
Brand: Sleep Apnoea India
Advertiser: Neurology Sleep Centre
Client: Neurology & Sleep Center
Agency: J. Walter Thompson, Delhi
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Sumati Singh
Creative Director: Amitav Misra/Rinku Singh
Copywriter: Amitav Misra
Art Director: Rinku Singh
Print Production Company: Amol Jadhav Photography, Mumbai
Photographer 2: Amol Jadhav
English Context Explanation: In India, Awareness About The Dangers Of Sleep Apnoea Is Extremely Low. People In General Are Not Aware Of This Disease And Often Misdiagnose The Symptoms Of This Disease To Be Laziness, Sleepiness, Or Tiredness. Sleep Apnoea Is Turning Out To Be A Silent Killer, And A Curable Disease Is Becoming The Cause Of Death For Many Unsuspecting Patients. Sleep Apnea India Wanted To Do A Hard Hitting, Graphic, Outdoor Campaign That Not Only Ignited Conversations Around The Disease And Its Cure, But Also Visually Drove The Message Home – That This Sleep Disorder Is A Silent And Deadly Killer!