|Media||Print, Magazine & Newspaper|
|Agency||The Bull White-House|
|Executive Creative Director||Andrew Whitehouse|
|Art Director||Brit Larson|
Credits & Description
In the US, the weight loss category speaks to women as if losing weight were a matter of life or death. For some Americans, it is. Slimfast is not for those Americans. Our audience wants to lose 20 pounds or lessâand theyâre not dieting because they want to be healthy. Theyâre trying to slim down because they believe that looking fabulous will help them get something they wantâwhether itâs sex, revenge, or a competitive edge.