Smart Print Zombie by BBDO Dusseldorf

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Industry Cars
Media Print, Magazine & Newspaper
Market Germany
Agency BBDO Dusseldorf
Chief Creative Officer Ton Hollander, Kristoffer Heilemann
Executive Creative Director Ton Hollander
Creative Director Jacobo Concejo
Art Director Martino Monti
Copywriter Schakir Islamow
Released July 2017

Credits & Description

Category: Automotive
Media: Print
Client: Daimler AG, smart MBD
Brand: Smart
Agency: BBDO
Geo: Germany
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Managing Director: Kristoffer Heilemann
Chief Creative Officer / Executive Creative Director: Ton Hollander
Chief Creative Officer: Kristoffer Heilemann
Creative Director: Jacobo Concejo
Art Director: Martino Monti
Copywriter: Schakir Islamow
Illustrator: Jesús Fernández
Account Directors: Marc Hines, Steffen Guenther
Art Buying: Eva à Wengen
Director Print Production: Bernhard Burg
Published: July 2017
The smart fortwo has one of the smallest turning circles available.
It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.
Turn faster. The smart fortwo.