|Media||Print, Magazine & Newspaper|
|Agency||Ponto | Integer Sao Paulo|
|Executive Creative Director||Ana Paula Dugaich Marques|
|Art Director||Caroline Freire Cristiano Canguçu, Nando Zenari, Cassio Tisseo|
Credits & Description
To promote the new engine MHD, which automatically shuts off when the Smart car is idle, saving fuel and protecting the environment, Ponto de Criacao, Sao Paulo created a movie that uses a computerâs screensaver as an analogy. The film begins with the car moving through a street. When it comes to a stop in front a lighthouse, the film cuts to the screensaver. At that moment, the voice over introduces the new feature. And then, we go back to the previous scene and the carâs engine starts.