Airplane by Neogama for Adesf

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Industry Anti-smoking
Media Print, Magazine & Newspaper
Market Brazil
Agency Neogama
Art Director Pedro Utzeri
Copywriter Gustavo Gusmao
Illustrator Iran Nascki
Released May 2012

Credits & Description

Media: Print
Geo: Brazil
Category: Public interest
Agency: BBH
Brand: ADESF
A small faulty screw once crashed an airliner taking 219 lives.
Your body is machine 10X more complex. Smoking can damage any single part of if.

Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
Published: March 2012