The swimmer by Change Paris for SNCM

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The swimmer

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Industry Transport, travel & tourism
Media Print, Magazine & Newspaper
Market France
Agency Change Paris
Creative Director Arnaud Le Bacquer
Art Director Jeremy Ayad
Copywriter Arnaud Vidal
Released April 2013

Credits & Description

Ambient Execution Description
Context :SNCM, the French ferry company wanted to promote an early booking campaign for the SUMMER holidays, in february, which in France is traditionally occupied by the French WINTER holidays, i.e skying and the French Alps. Challenge : How do you gain get people interested about the summer holiday, when they have the winter holiday on their mind?
Media: Print
Category: Transport & Tourism
Agency: Change
Brand: SNCM
Geo: Europe, France
Early Booking to Corsica. Up to 45% off when booking before the 30th of March.
Advertising Agency: Change, France
Creative Director: Arnaud Le Bacquer
Art Director: Jeremy Ayad
Copywriter: Arnaud Vidal
Art buyer: Marie-Caroline Hiele
Illustrator / Retouching: Mizter H
Account Manager: Anne Hepner