Baseball Cap by BBDO New York for Snickers

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Baseball Cap

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Industry Bars
Media Print, Magazine & Newspaper
Market United States
Agency BBDO New York
Art Director David Diliberto
Copywriter Tommy Troncoso
Illustrator Morning Breath
Released May 2012

Credits & Description

Category: Confectionery & snacks
Brand: Mars
Agency: BBDO New York
Country: United States of America
The âFacesâ print effort is an extension of the SNICKERS âYouâre Not You When Youâre Hungryâ campaign via BBDO New York. The illustrated faces demonstrate various hunger symptoms, and the creative transformation within the ad positions SNICKERS as the solution to feeling out of sorts.

Category: Confectionery & snacks
Client: Mars
Agency: BBDO New York
Country: United States of America
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Art Director: David Diliberto
Copywriter: tommy troncoso
Illustrator: Morning Breath
Art Buyer: Cindy Pardy