Snickers Print Bench Warmer by BBDO New York

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Bench Warmer

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Industry Bars
Media Print, Magazine & Newspaper
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Associate Creative Director Allison Baker, Ross Saunders
Executive Creative Director Peter Kain, Gianfranco Arena
Designer Jacque Lombardo
Photographer Billy Siegrist
Released October 2016


Cannes Lions 2017
Print And Publishing Print: Sweet Foods & Snacks Bronze Lion Campaign

Credits & Description

Title: Bench Warmer
Agency: Bbdo New York
Brand: Mars Chocolate North America
Country: USA
Entrant Company: Bbdo New York
Advertising Agency: Bbdo New York
Media Agency: Mediacom, New York
Production Company: Bbdo New York
Chief Creative Officer: David Lubars (Bbdo Worldwide)
Chief Creative Officer: Greg Hahn (Bbdo New York)
Executive Creative Director: Gianfranco Arena (Bbdo New York)
Executive Creative Director: Peter Kain (Bbdo New York)
Associate Creative Director: Allison Baker (Bbdo New York)
Associate Creative Director: Ross Saunders (Bbdo New York)
Designer: Jacque Lombardo (Bbdo New York)
Art Buyer: Betsy Jablow (Bbdo New York)
Photographer: Billy Siegrist (Bbdo New York)
Account Team: Jocelyn Choi (Bbdo New York)
Account Team: Josh Steinman (Bbdo New York)
Account Team: Kirsten Flanik (Bbdo New York)
Account Team: Nick Robbins (Bbdo New York)
Account Team: Susannah Keller (Bbdo New York)
Account Team: Tani Corbacho (Bbdo New York)
Group Planning Director: Annemarie Norris (Bbdo New York)
Senior Communications Planner: Sean Stogner (Bbdo New York)
Senior Planner: Alaina Crystal (Bbdo New York)
Entry Summary:
To show the impact of hunger on fantasy sports fans, we created fake magazine covers that hungry fans might mistake for real, then placed them on the back covers of real football publications. The ads mimicked the design of well-known magazines in multiple genres and were printed upside down to further the illusion. The final ad, Benchwarmers, ran unbranded with a subscription insert for the fake pub included inside the magazine. Anyone hungry enough to send in the insert received free product.