Snickers: Snickers 'Hunger Attack' by BBDO Moscow for Snickers

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Snickers: Snickers 'Hunger Attack'

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Industry Bars
Media Print, Magazine & Newspaper
Market Russia
Agency BBDO Moscow
Creative Director Adrian Ely
Art Director Alexander Lubavin
Copywriter Adrian Docea
Designer Ruslan Latypov, Dmitry Sychkov
Digital Creative Director Yuri Mikhailov
Released May 2012

Credits & Description

Category: Confectionery & snacks
Brand: Mars Russia
Agency: BBDO Moscow
Country: Russia
You're not you when you're hungry. When you fall victim to hunger you can lose your concentration and do some pretty stupid things. So BBDO, Moscow used the stupidity of members of the general public to warn of the dangers of a âhunger attackâ. The victims of hunger were now exposed and made accessible to everyone. We encouraged and empowered the public to mark examples theyâd spotted on the street using our mobile app or Google Street View bookmarklet, and uploading them to our 'Hunger Attack' website.

Category: Confectionery & snacks
URL: http://hungerattack.ru/en/
Client: Mars Russia
Agency: BBDO Moscow
Country: Russia
Production Manager: Svetlana Goryakina
Creative Director: Adrian Ely
Art Director: Alexander Lubavin
Copywriter: Adrian Docea
Digital Creative Director: Yuri Mikhailov
Designer: Ruslan Latypov
Designer: Dmitry Sychkov
Flash Designer: Sergey Chikuyonok
Technical Developer
Application Apes Agency