So Acao Solidarity movement: Much more than trees, 1 by Paz Comunicacao Estrategica for So Acao Solidarity movement

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Brazil
Agency Paz Comunicacao Estrategica
Art Director Marcelo Maciel
Copywriter Leonardo Parnes
Illustrator Lorenzo Duran
Released January 2012

Credits & Description

In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.

Advertising Agency: Paz Comunicacao Estrategica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Duran
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa


The Print Ad titled So Acao Solidarity movement: Much more than trees, 1 was done by Paz Comunicacao Estrategica advertising agency for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. It was released in Jan 2012.