CABINET by Lowe Strateus Paris for SOCIÉTÉ FRANÇAISE D'ALCOOLOGIE

CABINET

Pin to Collection
Add a note
Industry Public Safety, Health & Hygiene, Against alcohol
Media Print, Magazine & Newspaper
Market France
Agency Lowe Strateus Paris
Creative Director Vincent Behaeghel
Art Director Jocelyn Berthat
Copywriter Philippe Lopez
Photographer Olivier Foulon
Account Supervisor Florent Kervot
Released November 2009

Credits & Description

Category: Public Health & Safety
Advertiser: SOCIÉTÉ FRANÇAISE D'ALCOOLOGIE
Product/Service: ANTI-ALCOHOL CAMPAIGN
Agency: LOWE STRATEUS
Creative Director: Vincent Behaeghel
Copywriter: Philippe Lopez
Art Director: Jocelyn Berthat
Account Supervisor: Florent Kervot
Photographer: Olivier Foulon
Other Credits: Digital Retouching Caroline Moreau
Type Of Ad: Magazine
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: LOWE STRATEUS, Paris, FRANCE

English Translation of Main Headlines
The idea behind this campaign is to question the reader's relationship to alcohol and its consumption which he/she makes common place. A trompe l'oeil which denounces how alcohol has become so prominent in our daily lives that it has become invisible.