Society for Community Print Cubicle Dwellers, 5 by Publicis Hong Kong

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Cubicle Dwellers, 5

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency Publicis Hong Kong
Executive Creative Director Mark Birman
Photographer Benny Lam
Released February 2013

Credits & Description

Media: Print
Category: Public interest
Agency: Publicis
Brand: Society for Community
Geo: Asia, Hong Kong
Hong Kong has $650 billion of fiscal reserve.
The price of housing is at an all time high in Hong Kong. Over 100,000 people are unable to afford adequate homes. Among them are elderly individuals and other socially vulnerable groups who have no choice but to live in these tiny 40-square-foot rooms. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at and make a change.

Advertising Agency: Publicis Hong Kong
Executive Creative Director: Mark Birman
Creative Directors: Kwong Chi Kit, Terry Cheng
Art Directors: Kwong Chi Kit, Dave Ho
Copywriters: Terry Cheng, Kerwin Choy
Photographer: Benny Lam
Retoucher: Henry Chan
Published: December 2013