WOMAN by Y&R San Francisco for Sony

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WOMAN

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Industry Photo & Video Cameras, Accessories
Media Print, Magazine & Newspaper
Market United States
Agency Y&R San Francisco
Creative Director Germán Ponce
Art Director Juan Francisco Bernal
Copywriter Victor Chizmar
Photographer Ricardo Walter Lopez
Released March 2012

Awards

Festival Antigua: Premios Jade 2012
Pieza Prensa Electrónica computación audio/video y accesorios artículos de oficina Bronce

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: SONY
Product/Service: CYBER-SHOT PANORAMIC 360
Agency: CEREBRO Y&R
Chief Creative Officer: Jorge Heilbron
Creative Director: Germán Ponce
Copywriter: Victor Chizmar
Art Director: Francisco Bernal
Photographer: Ricardo López
Account Manager: Yolani Faraudo
Account Manager: Yolani Faraudo
Other Credits: Photo Retouching: Mario Monteza

English Translation of Main Headlines
To imply that the new Sony Cyber-shot could take amazing 360 panoramic
photos, we recurred to the fingers behind the head commonly used to make fun
of people in photos, but in this case done by the photographer herself.