EINSTEIN by Del Campo Saatchi & Saatchi Buenos Aires for Sony

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EINSTEIN

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Industry Photo & Video Cameras, Accessories
Media Print, Magazine & Newspaper
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Executive Creative Director Mariano Serkin, Maxi Itzkoff
Art Director Maximiliano Maddalena, Mariano Espagnol, Ignacio Ferioli
Copywriter Lisandro Grandal, Diego Medvedocky
Photographer Marcelo Burgos
Account Supervisor Ana Bogni, Reinier Suarez, Josefina Tuzinkevicz
Released June 2011

Awards

Cannes Lions 2011
Press Lions Home Electronics & Audio-Visual Silver
Press Lions Art Direction Bronze
Press Lions Photography Bronze

Credits & Description

Title: EINSTEIN
Advertiser/Client: SONY
Product/Service: CYBER-SHOT
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Diego Medvedocky/Ignacio Ferioli
Art Director: Ignacio Ferioli/Mariano Espagnol
Copywriter: Diego Medvedocky
Advertiser's Supervisor: Kim Allard/Takashi Ashida
Account Manager: Joseph Baide
Account Supervisor: Reinier Suarez/Ana Bogni/Josefina Tuzinkevicz
Photographer: Marcelo Burgos
Other Credits: Agency Producer: Adrian Aspani/Ezequiel Ortiz