Fish Phone by ITSA Brand Innovations Ltd for Sony

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Fish Phone

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper
Market India
Agency ITSA Brand Innovations Ltd
Director Emmanuel Upputuru
Art Director Arnab Ray
Copywriter Pablo D'costa
Account manager Shamsul Haq Zubairi
Production MAP (Manoj Adhikari Productions)
Released April 2016

Credits & Description

Media: Print
Category: Telecommunications
URL: https://www.dirtyphones.org/
Client: Sony
Agency: ITSA Brand Innovations Ltd.
Production: MAP (Manoj Adhikari Productions)
Country: India
Director: Emmanuel Upputuru
Chief Creative Officer: Emmanuel Upputuru
Art Director: arnab ray
Copywriter: Pablo D'Costa
Account manager: Shamsul Haq Zubairi
How did we launch the waterproof Sony Xperia M4 Aqua? By not talking about it all. Instead, we warned users about how filthy smartphones are by making a public service announcement. Then we introduced the Sony Xperia M4 Aqua - the phone that can be washed.