Sos Atlantic Forest Foundation Print A Gift for Sao Paulo 1 by F/Nazca Saatchi & Saatchi Sao Paulo

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A Gift for Sao Paulo 1

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Theo Rocha
Art Director Angela Bassichetti, Rodrigo Adam, Vitor Veras
Copywriter Thiago Espeche Art Director
Released February 2013

Credits & Description

SOS Atlantic Forest Foundation offers a recycled gift to São Paulo
The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause. 
On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city. 
Advertised brand: SOS Atlantic Forest Foundation
Advert title(s): A Gift for São Paulo
Translation of headline to English: “Reusing resources. That is our gift to the city of São Paulo”
Advertising Agency (Name, City, Country): F/Nazca Saatchi & Saatchi | São Paulo | Brazil
Agency website: 
Creative Director: Fabio Fernandes | Theo Rocha
Art Director: Rodrigo Adam
Copywriter: Thiago Espeche
Other additional credits: Head of Art: João Linneu | Graphic Production: Jomar Farias, André Fasanella | Account Supervisor: Marcello Penna, Carmen Rodriguez, Rafael Franceschini | Media: Lica Bueno, Adriana Roza | Planner: Jose Porto, Monica Bauer | Client Approval: Marcia Hirota | Afra Balazina
Published/Released (Month, Year): January, 2013