Sos Atlantic Forest Foundation Print IDC - I Don't Care (kids) by F/Nazca Saatchi & Saatchi Sao Paulo

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IDC - I Don't Care (kids)

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Released February 2014

Awards

Wave Festival, 2014
Press Craft - Press OURO

Credits & Description

Título: IDC - I Don't Care (kids)
Agência: F/Nazca Saatchi & Saatchi
Anunciante: SOS Atlantic Forest Foundation
Diretor de criação: Fabio Fernandes | Eduardo Lima
Fotografia: João Linneu
Redator: Pedro Prado
Diretor de arte: Rodrigo Castellari
Sinopse: In order to make an engaging green campaign without being eco-boring, we decided to create an anti-campaign, represented by an anti-NGO: The IDC - I Don't Care. Besides supporting politically incorrect causes, IDC's main asset was the claim that every single citizen in this world was already born as a WGS affiliate, intrinsically, what really caught the public's attention.
Atendimento: Marcello Penna | Carmen Rodrigues | Rafael Franceschini | Valéria Coutinho