Sos Mata Atlantica Print Leopard by DPZ Sao Paulo

Leopard

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Brazil
Agency DPZ Sao Paulo
Executive Creative Director Sergio Mugnaini, Marcello Barcelos
Creative Director Daniel Motta
Released June 2017

Credits & Description

Category: Public Interest, Ngo
Client: SOS Mata Atlântica Foundation
Brand: Sos Mata Atlantica
URL: http://www.sosma.org.br
Media: Print
Country: Brazil
Advertising Agency: Dpz&T, Brazil
General Creative Director: Rafael Urenha
Executive Creative Directors: Sergio Mugnaini, Marcello Barcelos
Creative Director: Daniel Motta
Creation: Daniel Mattos, Silvio Amorim, Tiago Zanatta
Planning: Fernando Diniz
Account: Elvio Tieppo, Ana Coutinho, Laís Papi
Media: Paulo Ilha, Amanda Meziara
Approval: Marcia Hirota, Afra Balazina, Joice Veiga, Jessica Rampazo
Production Direction: Marcos Moura
ArtBuyer: Andrea Soeiro
Photo/3D/Image Treatment: Platinum
Date: June, 2017
Synopsis:
The forest never dies alone
When Brazil was discovered, the Atlantic Rainforest occupied an extension of 1,3 million square kilometers. Today only 12% remain. So, to warn people about this devastation, the brazilian ad agency DPZ&T created the campaign "The Forest Never Dies Alone", for the SOS Mata Atlantica Foundation. Both ads Jaguar and Monkey call attention to the losses that this destruction brings, whose victim is not the forest alone. "These are strong images that draw a parallel between the destruction of the Atlantic Rainforest and its native animal species. The forest doesn't die alone. Its rich biodiversity, with the presence of thousands of animal and plant species, is at risk and needs to be saved", says Rafael Urenha, Chief Creative Officer for DPZ&T.