Old Women by Ogilvy & Mather Bogota for Sovip

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Old Women

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Industry Photo & Video Cameras, Accessories
Media Print, Magazine & Newspaper
Market Colombia
Agency Ogilvy & Mather Bogota
Creative Director Camilo Ruano, Ivan Rivera
Art Director Alejandro Cusso, David Correa
Copywriter Daniel Ávila, Cesar Castaño
Released April 2017

Awards

Cannes Lions 2017
Print And Publishing Print: Consumer Electronics & Technology Bronze Lion Campaign

Credits & Description

Title: Old Women
Agency: Ogilvy
Brand: Sovip Ltda.
Country: Colombia
Entrant Company: Ogilvy, Bogotá
Advertising Agency: Ogilvy, Bogotá
Production Company: Ogilvy, Bogotá
Vp Creative: John Raúl Forero (Ogilvy & Mather)
General Creative Director: Juan Pablo Álvarez (Ogilvy & Mather)
General Creative Director: Mauricio Guerrero (Ogilvy & Mather)
Creative Director: Camilo Ruano (Ogilvy & Mather)
Creative Director: Iván Rivera (Ogilvy & Mather)
Copywriter: César Castaño (Ogilvy & Mather)
Copywriter: Daniel Ávila (Ogilvy & Mather)
Art Director: Alejandro Cussó (Ogilvy & Mather)
Art Director: David Correa (Ogilvy & Mather)
Photographer: Mr. Pixel (Mr. Pixel)
Post Producter: Latina Studio (Latina Studio)
Translation:
"Yes, I saw an elderly woman, with grey and short hair".Sovip. HD Security Cams.
Entry Summary:
Colombia is a country with a high number of robberies. Finding thieves have became so difficult, that is necessary to implement security cameras of high definition.