SPDA: Nature has an army by FCBMAYO Lima for SPDA

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SPDA: Nature has an army

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Peru
Agency FCBMAYO Lima
Executive Creative Director Humberto Polar
Art Director Ivan Tahara
Copywriter Humberto Polar
Released March 2012

Credits & Description

Nature has an army. Peruvian Society of Environmental Rights. 25 years.
We made pictures of actual Peruvian trees with no photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with commitment to the nature as our only army. For 25 years, keeping our trees asthey are and as they should stay.
Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Art Director: Humberto Polar & Ivan Tahara
Copywriter: Humberto Polar
Retoucher: Gabriel Capurro