SpeakingMax Print OPEN YOUR MOUTH! by Ciat

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Industry Language schools
Media Print, Magazine & Newspaper
Market South Korea
Agency Ciat
Creative Director Jaewon Song
Art Director Kwonbon Kim
Released August 2011

Credits & Description

Category: Best Use of Print or Standard Outdoor in a Promotional Campaign
Agency: CIAT
Creative Director: Jaewon Song (Ciat)
Project Manager: Huicho (Ciat)
Art Director: Kwonbon Kim (Ciat)
Media placement: outdoor, Guerrilla - Downtown in seoul - 5 spot - 20, August 2011

Describe the objective of the promotion.
This tissue is produced for Speaking Max, the English Speaking Education Brand.
Foreigners who work for part time in Seoul asked some questions to unparticular people at Main street and gave this tissue to those who couldn't answer well.
There's an English e-pression for users to learn and access to the web easily.

Describe how the promotion developed from concept to implementation.
Start-up clients at a lower cost to us of an unspecified number of potential customers
Tissue from Korea is the commonly used promotional novelty,
A zipper was placed where the mouth is to give the impression of opening and closing

Explain why the method of promotion was most relevant to the product or service.
Tissue is reminiscent of customer service and intuitive while still fun, and was cheaper.
Fun to see people receiving the tissue and smiling.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Thanks to its neat appearance reminiscent of cosmetics wipes, women bypass the tissue which was kept is kept in their bag.