Alarm Clock by Dentsu Impact Gurgaon for Springwel

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Alarm Clock

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Industry Household maintenance & pet products
Media Print, Magazine & Newspaper
Market India
Agency Dentsu Impact Gurgaon
Chief Creative Officer Soumitra Karnik, Anupama Ramaswamy
Creative Director Nishit Shankar
Senior Art Director Surinder Yadav
Senior Copywriter Monish Gupta
Released December 2017

Credits & Description

Category: House, Garden
Media: Print
Brand: Springwel
Agency: Dentsu
Geo: India
Advertising Agency: Dentsu Impact, Gurugram, India
CCO / NCD: Soumitra Karnik, Anupama Ramaswamy
Creative Director: Nishit Shankar
Senior Art Director: Surinder Yadav
Senior Copywriter: Monish Gupta
Studio Manager: Jacob Philip
Published: December 2017
Synopsis:
There is sleep, and then there is great sleep. Like the kind only a very comfortable Sleepwell mattress can give. So when you are in the middle of this peaceful slumber, the last thing you want is for something to wake you up. Especially an alarm clock ringing away on your bedside. You then are forced to save your precious sleep in any way necessary. Which, in this ad's case, is turning the loud alarm clock into a quiet work of art.