Transport For London (Tfl) Print SUSIE by M&C Saatchi London

SUSIE

Pin to Collection
Add a note
Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market United Kingdom
Agency M&C Saatchi London
Creative Director Mark Goodwin
Art Director David Anderson, Ian Brassett
Released August 2011

Credits & Description

Category: Copywriting
Advertiser: TRANSPORT FOR LONDON
Product/Service: ANTI-STAFF ASSAULTS
Agency: M&C SAATCHI
Creative Director: Mark Goodwin
Copywriter: David Anderson/Ian Brassett
Art Director: David Anderson/Ian Brassett
Account Manager: David Jackson
Account Manager: David Jackson

English Translation of Main Headlines
This campaign aims to highlight the problem of verbal and physical abuse towards the frontline staff of TFL (London’s public transport network).
This poster shows the small, mundane moments in their day and how unexpected abuse can seriously affect them.