FRIDGE by Mather Communications for State Enviromental Fund Of The Czech Republic

FRIDGE

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Czech Republic
Agency Mather Communications
Creative Director Jiri Langpaul
Art Director Marek Hes
Copywriter Ondrej Kasak
Photographer Lukas Havlena
Illustrator Jose Alves Da Silva
Released December 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: STATE ENVIRONMENTAL FUND OF THE CZECH REPUBLIC
Product/Service: ENERGY SAVING PRODUCT ADVICE
Agency: MATHER COMMUNICATIONS
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Dec 15 2010
Entrant Company: MATHER COMMUNICATIONS, Prague, CZECH REPUBLIC
Creative Director: Jiří Langpaul
Copywriter: Ondřej Kašák
Art Director: Marek Hes
Photographer: Lukáš Havlena
Illustrator: Jose Alves Da Silva
Art Buyer: Blanka Grygárková
Account Manager: Kryštof Rössler

English Translation of Main Headlines
Our concept is based on the idea that an outdated and wasteful appliances cost the owners a lot of money for consumed energy.Therefore these appliances are becoming inconvenient household members, because they de facto rob. We introduce wasteful appliances by using parallelism – showing them a LIKE a THIEF or a GLUTTON of money, who prey on their owners.