Stella Artois: Chalice Factory by Mother New York for Stella Artois

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Stella Artois: Chalice Factory

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market United States
Agency Mother New York
Released July 2012

Credits & Description

Category: Drinks, alcoholic
Brand: Stella Artois
Agency: Mother, New York
Country: United States of America
The Stella Artois Chalice Factory from Mother New York gave people the chance to witness the fantastic chalice crafting process, as well as, possibly obtaining a chalice of their very own. Visitors navigated the factory by speaking to âALICEâ, the chalice factory tour guide powered by Google Voice Search API. If visitors asked âALICEâ the right question she would unlock the Engraving Room, where they could get a chalice engraved with a personal message. Over 500,000 visitors toured the Chalice Factory, 20% returned, averaging four and half minutes per visit. And while the site was active, Stella Artois US grocery sales went up 39.3%.

Category: Drinks, alcoholic
URL: http://chalicefactory.stellaartois.com/
Client: Stella Artois
Agency: Mother, New York
Production: MediaMonks
Country: United States of America