KING OF CANNES by Mother London for Stella Artois

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KING OF CANNES

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Mother London
Creative Director Robert Saville, Mark Waites, Gustavo Sousa
Producer Tania Kane, Katherine Weston, Sam Becker
Released March 2010

Credits & Description

Category: Foods & Drinks
Advertiser: ANHEUSER-BUSCH INBEV
Product/Service: STELLA ARTOIS
Agency: MOTHER
Date of First Appearance: Mar 16 2010 12:00AM
Entrant Company: UNIT 9, London, UNITED KINGDOM
Entry URL: http://www.unit9.com/awardentry/mother_london/kingofcannes/website.html
Creative Director: Gustavo Sousa (Mother London)
Creative Director: Robert Saville (Mother London)
Creatives: Rodrigo Saavedra (Mother London)
Creatives: John Cherry (Mother London)
Planner: Laurence Horner (Mother London)
Planner: Dan Broadwood (Mother London)
Producer: Tania Kane (Mother London)
Producer: Katherine Weston (Mother London)
Interactive Director: Anrick Bregman (Unit9)
Producer: Sam Becker (Unit9)
Technical Director: Gilles Boisselet (Unit9)
Web Film Director: Lucas Shannon (Stink)
Web Film Director: Agustin Alberdi (Stink)

English Synopsis
To highlight Stella Artois's sponsorship of the Cannes film festival we created a character, Jacques d'Azur, a highflying legend of the Cannes Festival for over 60 years - the king of Cannes. Then we killed him. News that Jacques had left his weekend in Cannes to an unknown heir was spread, online, TV and posters with the message that the search for an heir was on. All stories directed people to a website where Jacques' will reading could be watched. Using Facebook connect, users were placed in the film as the unknown heir.