Steve Back: Logo by Toby and Pete Sydney for Steve Back

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Steve Back: Logo

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Industry Advertising & Communication
Media Print, Magazine & Newspaper
Market Australia
Agency Toby and Pete Sydney
Creative Director Steve Back, Deputy Creative Director
Released October 2012

Credits & Description

Media: Print
Geo: Australia
Category: Agency self-promo
Agency: Toby and Pete
Brand: Steve Back
Our client wanted an eye-catching visual to head up his new, self-promotional website. The brief was somewhat simple: ‘I’d like my name to be fun and playful.’ From what was quite a simple brief with many possible outcomes, we started to explore areas of childhood nostalgia. We eventually came to the solution of a brightly coloured jumping castle. We wanted the type to look fun enough to play on, so we made it interweaved and structurally quirky. We approached the design with the mindset that if we were to build this for real, it would actually work.

Advertising Agency: Toby and Pete, Sydney, Australia
Creative Director: Steve Back
Typographers: Toby Pike, Piotr Stopniak
Design: Toby and Pete