Stihl Print TWEET by Whybin\TBWA Sydney

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Industry Household maintenance & pet products, Gardening Instruments & Products
Media Print, Magazine & Newspaper
Market Australia
Agency Whybin\TBWA Sydney
Executive Creative Director Paul Reardon
Art Director Amelia Birrell
Copywriter Chris Ellis
Photographer Chris Budgeon
Released February 2012

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: STIHL
Chief Creative Officer: Scott Whybin
Executive Creative Director: Paul Reardon
Copywriter: Chris Ellis
Art Director: Amelia Birrell
Photographer: Chris Budgeon
Account Manager: Laurelle Esse
Account Manager: Laurelle Esse

English Translation of Main Headlines
This print campaign was developed to support STIHL’s new Australian brand positioning of ‘Get Real. Get Outside.’ The ads beg those who are so immersed in the modern digital world inside, to rediscover the simple joys of their backyard outside. STIHL tools allow you to reclaim this nostalgic place.