STING 25 by @radical.media for KSM

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STING 25

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United States
Agency @radical.media
Designer Benn Mendelsohn
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Best Visual Design/Aesthetic Silver

Credits & Description

Type of entry: Craft
Category: Best Visual Design/Aesthetic
Advertiser: KSM
Product/Service: STING 25
Agency: @radical.media New York, USA
Advertiser KSM
Product STING 25
Entrant @radical.media New York, USA
Type of Entry: Craft
Category: Best Visual Design/Aesthetic
Title: STING 25
Advertiser/Client: KSM
Product/Service: STING 25
Entrant Company: @radical.media New York, USA
DM/Advertising Agency: @radical.media New York, USA

Executive Producer: Jon Kamen (@radical.media)
Executive Producer: Justin Wilkes (@radical.media)
Executive Producer: Kathy Schenker (KSM)
Executive Producer: Tracy Bufferd (KSM)
Chief Technology Officer: Evan Schechtman (@radical.media)
Chief Creative Officer: James Spindler (@radical.media)
Executive Producer (Design/Digital): James Calhoun (@radical.media)
Manager Of Creative Operations (Design): Kate Forlenza (@radical.media)
Senior Producer: Tracy Parker (@radical.media)
Group Creative Director: Brent Eveleth (@radical.media)
Director (Beacon Concert Film Production): Paul Bozymowski (@radical.media)
IOS Team Leader: Praveen Sharma (@radical.media)
Software Architect: Michael Romaszewicz (@radical.media)
Interactive Producer: Alex Kong (@radical.media)
Information Architect: Eileen Tang (@radical.media)
Senior Art Director: David Lau (@radical.media)
Research: Jillian Bergman (@radical.media)
Designer: Benn Mendelsohn (@radical.media)
Rights/Clearances: Rich Frankel (@radical.media)
Writer: Jeremy Lubman (@radical.media)

Brief Explanation
Sting enlisted @radical.media to help him find an inventive way to celebrate his 25 years as a solo artist as well as his 60th birthday.

Exploring his collaborations, influences and activism we created an extensive Appumentary™ as well as a comprehensive book and box set. The App has a unique interface allowing users to explore the content through time and geography. It is the sole destination of the landmark concert at the Beacon Theater featuring: Bruce Springsteen, Lady Gaga, will.i.am, Mary J. Blige, Rufus Wainwright, and Stevie Wonder.

Sting and KSM, Inc. (Sting’s management) were extremely pleased with the level of access and our ability to illustrate the depth and breadth of the 25 years of his solo career. This was accomplished by leveraging the digital tablet platform, iPad allowing unprecedented access to his musical and humanitarian journey chronologically, or through twenty of his major influences, while listening to Sting vast musical catalogue from their iTunes library.

The Sting 25 app was provide for free to the masses with had an overwhelmingly response. Users were amazed at the level of access, ease of navigation, hours of interactive content and multi-media assets. Users were further engaged through specific content exclusive to the app experience - a digitally tactile look at Sting’s favourite instruments and a front row seat to his 60th Birthday Celebration.