SILVIO BERLUSCONI by MacLaren McCann Calgary for Fotolia

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SILVIO BERLUSCONI

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Industry Photo Development, Online Retail & E-stores
Media Print, Magazine & Newspaper
Market Canada
Agency MacLaren McCann Calgary
Copywriter Nicolle Pittman
Account Supervisor Robyn Parry
Typographer Mike Meadus
Released January 2011

Awards

One Show 2011
One Show Design Typography in Design / Campaign Silver

Credits & Description

Category: Advertising & Media
Advertiser: FOTOLIA
Product/Service: STOCK PHOTO HOUSE
Agency: MacLAREN McCANN CALGARY
Type Of Ad: Magazine
Date of First Appearance: Jan 10 2011
Entrant Company: MacLAREN McCANN CALGARY, CANADA
Executive Creative Director: Mike Meadus
Creative Director: Mike Meadus
Copywriter: Nicolle Pittman
Art Director: Mike Meadus
Typographer: Mike Meadus
Account Supervisor: Robyn Parry
Account Manager: Kerstin Keller
English Translation of Main Headlines
Fotolia is a stock photo house, not unlike many of their competitors. They all have low-cost stock photography and work the same way. When finding a point of differentiation, we landed on the fact that Fotolia was founded in Europe, and is far-and-away the number one stock photo house in Europe. So in order to get people to remember the name, we gave Fotolia a voice. A European voice.
And we all know that European things are just plain better. That comment is aimed clearly at the European judges.