#gowest by Dread, M&C Saatchi Stockholm for Stockholm Pride

#gowest

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Industry Advertising agencies, Business equipment & services
Media Print, Magazine & Newspaper
Market Sweden
Agency Dread
Agency M&C Saatchi Stockholm
Released May 2013

Credits & Description

Last year, a court in Moscow stopped all gay parades for a 100 years!
Now, you can send a friendly message as well as a statement against this injustice by inviting all Russians to #gowest to Stockholm Pride instead, where everyone, regardless of nationality, ethnicity, gender identity or sexual orientation are welcome.On the site, http://gowest2013.com, you can compose a customised tweet that is automatically translated into Russian and 'sent' from a location inside Russia in an attempt to make it a trending topic there. With every tweet, you can make a difference by spreading the word in your social networks, in Russia and the world.Agency M&C Saatchi Stockholm
Category: Self promotion
URL: http://www.gowest2013.com/
Client: Stockholm Pride
Agency: M&C Saatchi Stockholm
Production: Dread
Country: Sweden