STREET TAG by Brothers & Sisters London for Channel 4

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STREET TAG

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Brothers & Sisters London
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Entertainment, Lifestyle and Leisure Bronze

Credits & Description

Type of entry: Mobile Applications
Category: Entertainment, Lifestyle and Leisure
Advertiser: CHANNEL 4
Product/Service: STREET SUMMER
Agency: BROTHERS AND SISTERS London, UNITED KINGDOM
Advertiser CHANNEL 4
Product STREET SUMMER
Entrant BROTHERS AND SISTERS London, UNITED KINGDOM
Type of Entry: Mobile Applications
Category: Entertainment, Lifestyle and Leisure
Title: STREET TAG
Advertiser/Client: CHANNEL 4
Product/Service: STREET SUMMER
Entrant Company: BROTHERS AND SISTERS London, UNITED KINGDOM
DM/Advertising Agency: BROTHERS AND SISTERS London, UNITED KINGDOM
2nd DM/Advertising Agency: 4creative London, UNITED KINGDOM

Digital Director: Kevin Brown (Brothers And Sisters)
Senior Designer: Jon Bancroft (Brothers And Sisters)
Digital Project Manager: Lolly Fontaine (Brothers And Sisters)
Senior Developer: Gavin Buttimore (Brothers And Sisters)
Senior Developer: Robin Charlton (Brothers And Sisters)

Brief Explanation
Channel 4 contacted us after asking if we'd be interested in producing something to promote Street Summer, a seasonal programming strand.

So we set about creating the world's first augmented reality spray-can.

This was launched via targeted social channels and the Channel4.com website to be an accompaniment piece for the broadcast season.

In four weeks, the app was downloaded over 75,000 times with over 100,000 pieces of unique art geo-tagged via the Google map