ETERNAL MOONWALK by Mortierbrigade Brussels for Studio Brussels

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ETERNAL MOONWALK

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Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market Belgium
Agency Mortierbrigade Brussels
Creative Director Joost Berends, Philippe Deceuster, Jens Mortier
Art Director Sebastien Devalck
Copywriter Arnaud Pitz
Producer Patricia Vandekerckhove
Released July 2009

Credits & Description

Category: Publications & Media
Advertiser: STUDIO BRUSSELS
Product/Service: STUDIO BRUSSELS
Agency: MORTIERBRIGADE
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: MORTIERBRIGADE, Brussels, BELGIUM
Entry URL: http://www.eternalmoonwalk.com/tributetomichaeljackson
Creative Director: Jens Mortier (Mortierbrigade)
Copywriter: Arnaud Pitz (Mortierbrigade)
Art Director: Sebastien Devalck (Mortierbrigade)
Producer: Patricia Vandekerckhove (Mortierbrigade)
Strategy Director: Stephanie Zimmermann (Mortierbrigade)
Owner: Pascal Leroy (Group94)
Marketing Manager: Peter Claes (Studio Brussels)
Marketing Assistent: Katrijn Dewit (Studio Brussels)
Head of Studio Brussels: Jan van Biesen (Studio Brussels)
Creative Director: Joost Berends, (Mortierbrigade)
Creative Director: Philippe Deceuster (Mortierbrigade)

English Synopsis
End of june 2009, Michael Jackson died. Studio Brussels, a Belgian music radio station felt that they and their listeners should pay tribute to the king of pop. So we created eternalmoonwalk.com A website where people could easily upload their moonwalk. By putting the videos side by side, we created the never ending moonwalk. The campaign was launched via some important blogs, twitter and facebook. Moonwalk banners were put on music platforms. A top ten of the best moonwalks was posted daily. This integrated approach resulted in a boom in visitors with a peak of over 338.000 visitors per day.