Vivid Memories, 2 by Ogilvy & Mather Duesseldorf for Raum D

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Vivid Memories, 2

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Industry Colleges, Universities & Education Centers, Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper
Market Germany
Agency Ogilvy & Mather Duesseldorf
Production Shotopop
Executive Creative Director Thomas Schwarz
Released May 2012

Awards

Clio Awards, 2013
Design Environmental Bronze

Credits & Description

Agency (city): Ogilvy Germany
Creative Director(s): Andreas Steinkemper
Copywriter(s): Kajo Strauch, Jill Keehner
Art Director(s): Paul Kuna, Annika Fohler, Rouven Maccario, Vitali Gahl
Production Company (& City): Shotopop LTD. London
Agency Producer(s): Mario Kaltenbach
Illustrator(s): Casper Franken
Art Buyer: Carol Redfield
Project Management: Anke Breuer
Executive Creative Director: Thomas Schwarz

Short explanation
To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer’s patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so we made this person’s memories once more accessible. We toured this exhibition, which incl. 4 ‘panels’ representing personal and historical milestones in a person’s life, in major cities along the Rhine and Ruhr rivers.

Description
Person’s with Alzheimer’s have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated. Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories.