|Industry||Health & Pharmaceuticals, Prescription Eyewear|
|Media||Print, Magazine & Newspaper|
|Agency||Havas Worldwide Paris|
|Creative Director||Christophe Coffre|
|Art Director||Christophe Faureau|
|Account manager||Benedicte Vignon|
Credits & Description
StylâOptic, a french optical store, is launching its first advertising campaign Â« The Lorgnettes Â» with EURO RSCG C&O, displayed on in-shop billboards, press and on the opticianâs website. The campaign promotes the new range of prescription glasses for kids. With the tagline Â« One canât go through childhood without seeing Â», the four illustrations depict kids in funny situations in everyday life: the morning, the school, the bath and the evening. They invite parents to care for their childrenâs sight by reminding them of their childhood memories.