Styl'Optic: The Lorgnettes, classroom by Havas Worldwide Paris for Styl'Optic

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Styl'Optic: The Lorgnettes, classroom

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Industry Health & Pharmaceuticals, Prescription Eyewear
Media Print, Magazine & Newspaper
Market France
Agency Havas Worldwide Paris
Creative Director Christophe Coffre
Art Director Christophe Faureau
Copywriter Jean Desportes
Illustrator Christophe Blanc
Account manager Benedicte Vignon
Released April 2011

Credits & Description

StylâOptic, a french optical store, is launching its first advertising campaign « The Lorgnettes » with EURO RSCG C&O, displayed on in-shop billboards, press and on the opticianâs website. The campaign promotes the new range of prescription glasses for kids. With the tagline « One canât go through childhood without seeing », the four illustrations depict kids in funny situations in everyday life: the morning, the school, the bath and the evening. They invite parents to care for their childrenâs sight by reminding them of their childhood memories.
Client: Styl'Optic
Agency: Euro RSCG C&O - Suresnes
Country: France
Creative Director: Christophe Coffre
Art Director: christophe faureau
Copywriter: Jean Desportes
Junior Art Director: Ludovic Trebalag
Agency Producer: Jeanne Halfon
Illustrator: Christophe Blanc
Account manager: Benedicte Vignon
Advertiser Manager: Mourad Amokrane