Subaru BRZ: Scorched by DDB Toronto for Subaru

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Subaru BRZ: Scorched

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Industry Cars
Media Print, Magazine & Newspaper
Market Canada
Agency DDB Toronto
Art Director Jake Bundock
Photographer Chris Robinson
Released August 2012

Credits & Description

Media: Ambient
Geo: Canada
Category: Automotive
Agency: DDB
Brand: Subaru
Building on the popularity of its sizzling-hot scorched video, DDB Canada extended the launch of Subaru’s new purebred sports coupe, the BRZ, this past weekend, August 25/26. DDB PR took to the streets of downtown Toronto to bring the agency’s ‘scorched’ creative to life with a month-long ambient installation guaranteed to turn heads. I wanted to share the attached zip file with you to showcase the photos from the campaign, which will be live until September 16.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Art Director: Jake Bundock
Photographer: Chris Robinson
PR Managing Director: Martine Levy
PR Manager: James Loftus
Senior Consultant: Greg Vallentin
Published: August 2012