Subaru BRZ: Scorched by DDB Toronto for Subaru

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Subaru BRZ: Scorched

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Industry Cars
Media Print, Magazine & Newspaper
Market Canada
Agency DDB Toronto
Creative Director Denise Rossetto, Todd Mackie
Art Director Jake Bundock
Released August 2012

Credits & Description

Category: Automotive
Brand: Subaru Canada
Agency: DDB Public Relations
Country: Canada
The BRZ is Subaruâs first real-wheel drive performance car, and simply put: itâs hot. To help build buzz, we placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads.

Category: Automotive
Client: Subaru Canada
Agency: DDB Public Relations
Country: Canada
Creative Director: Denise Rossetto
Creative Director: Todd Mackie
Art Director: Jake Bundock
Assoc Creative Director: paul riss
Assoc Creative Director: Adam Bailey
Business Director: Michael Davidson
Account Director: Peter Brough
PR Managing Director: Martine Levy
PR Manager: James Loftus
Senior Consultant: Greg Vallentin
Sr. Account Executive: Julia Morris