Sunday Times Print Fashion Royalty - Michelle Obama by Grey London

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Fashion Royalty - Michelle Obama

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Industry Magazines
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Grey London
Executive Creative Director Nils Leonard
Creative Director Dave Monk
Creative Jamie Starbuck, Lex Firth
Account manager Albert Ponnelle
Production Act Two-Um
Released March 2013

Credits & Description

Grey London has created a print, digital and outdoor campaign to promote The Sunday Timesâ Style Magazine's Best Dressed List â the supplement's celebration of the 50 best dressed people from the past year. The campaign revolves around the concept of 'Fashion Royalty' and comprises a series of photo-comped images depicting celebrities in royal attire. The three initial executions featured Tinie Tempah, Victoria Beckham and Kate Moss; with the latter based on Chris Levineâs iconic portrait of Queen Elizabeth II with her eyes closed. The final execution, crowing the First Lady of Fashion, Michelle Obama who topped the list featured Obama immortalised on her very own British first class postage stamp design â a space traditionally reserved only for the Queen. The striking image sees Obama mocked-up complete with royal crown, looking every inch Fashion Royalty. The Sunday Times' Style Magazine's Best Dressed List
Client: News International
Agency: Grey London
Production: Act Two-Um
Country: United Kingdom
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative: Jamie Starbuck
Creative: Lex Firth
Business Director: Tamsine Foggin
Account manager: Albert Ponnelle
Creative Producer: Shaun Musgrove